Marketing Toolkit

Marketing and Communications Toolkit

We are thrilled to have your restaurant on board to participate in the 2022 Jazz & Rib Fest BBQ Week! We have created a Jazz & Rib Fest BBQ Week Communications and Marketing Toolkit to give you all the resources needed to easily share an announcement of your involvement in BBQ Week. It’s going to be a great week to celebrate all things saucy, grilled, smoked and fire-roasted!

Let your followers know you are participating in BBQ Week!

Use one of the social media-compatible logos found in the download link below, along with any high-res images of your own BBQ Week menu items, and feel free to use the following copy:

  • Announcement copy example: We’re in! Come see us July 18-24 to experience the best BBQ in Columbus for @JazzRibFest. Stay tuned for the menu items we’ll be featuring throughout the week. #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek
  • Reminder copy example: [Insert restaurant/food truck/brewery name] is plating up something special for @JazzRibFest. From July 18-24, we will be offering [list menu items, specials, etc.] for [lunch/dinner, etc.]. #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek
  • Week-of copy example: It’s Jazz & Rib Fest BBQ Week! Come try our [insert menu item details]. We’re open [insert hours]. #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek

Optimizing Your Jazz & Rib Fest BBQ Week Content: Be sure to take photos of your BBQ Week food items and tag @JazzRibFest on Facebook and @colsrecparks on Instagram and Twitter so all of our followers can plan to visit your dining establishment. Sometimes people search by hashtag so definitely include #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek.

Social Knowledge: When should I post on Facebook?

  • Best times: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
  • Best day: Wednesday
  • Worst day: Sunday

When should I post on Instagram?

  • Best times: Wednesday and Thursday at 1 p.m.
  • Best day: Wednesday
  • Worst day: Sunday

Social Media & Digital Assets

Here are downloadable assets compatible with social platforms, websites and email to easily share your participation:

  • BBQ Week Ads: Ready-made artwork
  • BBQ Week Logo Files: Customize your own photos with BBQ Week branded templates. Available in the following formats:
    • EPS and PNG
    • Color and white logos on transparent backgrounds

 

Download Social Media & Digital Assets Here

Keeping Things Social

Start by following us on social media and be sure to tag us when your own posts are published.

  • @JazzAndRibFest – Jazz and Rib Fest BBQ Week Facebook handle
  • @colsrecparks – Columbus Recreation and Parks Department Instagram and Twitter handles
  • #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek
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