Marketing Toolkit

Marketing and Communications Toolkit

We are thrilled to have your restaurant on board to participate in the 2021 Jazz & Rib Fest BBQ Week, a creative, safe variation of the city’s favorite summer staple: Jazz & Rib Fest. BBQ Week provides central Ohioans with the tradition of sampling the region’s best, sweet, savory barbecue is an endeavor we are proud of, and we are excited to share that excitement with the community.

We have created a Jazz & Rib Fest BBQ Week Communications and Marketing Toolkit to give you all the resources needed, in a turn-key fashion, to easily share an announcement of your involvement in BBQ Week.

It’s going to be a great week to celebrate all things saucy, grilled, smoked and fire-roasted!

Social Media & Digital Assets

Here are downloadable assets compatible with social platforms, websites and email to easily share your participation:

  • BBQ Week Ads: Ready-made artwork
  • BBQ Week Logo Files: Customize your own photos with BBQ Week branded templates. Available in the following formats:
    • EPS and PNG
    • Color and white logos on transparent backgrounds

 

Download Social Media & Digital Assets Here

Keeping Things Social

Start by following us on social media and be sure to tag us when your own posts are published.

  • @JazzAndRibFest Facebook – Jazz and Rib Fest BBQ Week Facebook handle
  • @colsrecparks – Columbus Recreation and Parks Department Instagram and Twitter accounts
  • #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek

We have made things super easy for letting your followers know you are participating in Jazz & Rib Fest BBQ Week. Use one of the social media-compatible logos found in the dropbox link above, along with any high-res images of your own BBQ Week menu items, and feel free to use the following copy:

  • Announcement copy example: We’re in! Come see us July 19-25 to experience the best BBQ in Columbus for @JazzRibFest. Stay tuned for the menu items we’ll be featuring throughout the week. #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek
  • Reminder copy example: [Insert restaurant/food truck/brewery name] is plating up something special for @JazzRibFest. From July 19-25, we will be offering [list menu items, specials, etc.] for [lunch/dinner, etc.]. #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek
  • Week-of copy example: It’s Jazz & Rib Fest BBQ Week! Come try our [insert menu item details]. We’re open [insert hours]. #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek

Optimizing Your Jazz & Rib Fest BBQ Week Content: Be sure to take photos of your BBQ Week food items and tag @JazzRibFest on Facebook and @colsrecparks on Instagram and Twitter so all of our followers can plan to visit your dining establishment. Sometimes people search by hashtag so definitely include #CbusBBQWeek #SaucyInTheCityCbus #SummerInCbus #JazzAndRibFest #JRFBBQWeek.

Social Knowledge: When should I post on Facebook?

  • Best times: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
  • Best day: Wednesday
  • Worst day: Sunday

When should I post on Instagram?

  • Best times: Wednesday and Thursday at 1 p.m.
  • Best day: Wednesday
  • Worst day: Sunday
Top